Our Ethics

Our Ethics

  • Please read below to feel at ease about our training methods and definitions
  • Perform services to the best of our ability within these guidelines
  • Employ humane, dog-friendly techniques in the training of all dogs
  • Actively reject the use of harsh, physical, coercive methods in the training of dogs (the use of pinching/prong collars/choker chains)
  • Make the welfare of the dog our primary importance
  • Be honest and trustworthy
  • Treat all dogs with the upmost respect
  • Do not harm any dogs
  • Promote responsible dog ownership
  • Actively pursue ongoing education in order to provide a service based upon sound scientific principles and current best practise
  • Promote a positive human/canine relationship between owner and dog
  • Work at developing and applying positive methods of dog training
  • Provide a service of the highest standard within the limit of our skils and knowledge and abilities
  • Respect the confidentiality and privacy of clients


Dog Friendly

“Dog friendly training is training that utilises primarily positive reinforcement, negative punishment and rarely, and as a last resort, includes negative reinforcement and/or positive punishment”.

Positive Reinforcement

This is a reward such as a treat or vocal praise that, when given at the correct time after a response, increases the probability of that same behavioural response occurring again. For example if a dog is rewarded for sitting by being given a treat after being given its command of ‘sit’, then the dog will be more likely to repeat the same behaviour again when that command is again given.

To be the most effective with rewards, they have to be:

1. Immediate
2. Consistent
3. Desirable

Negative Punishment

The withdrawal of a pleasant stimulus or event that leads to a decrease in a behaviour is considered a negative punishment. For example, placing a dog into a ‘naughty corner’, immediately after performing an unacceptable behaviour would be considered a negative punishment if it leads to a decrease in the unwanted behaviour.

Negative Reinforcement

This is often confused with punishment. It is something unpleasant or aversive that, when it is removed immediately after a response, increases the probability of that response recurring. For example, loosening a slip collar after a dog stops pulling on it, teaches the dog that it is less painful to walk to heel than to pull on the lead.

Positive Punishment

While reinforcement, either positive or negative, increases the probability of the preceding response occurring again, punishment is intended to have the opposite effect. It decreases the probability of the preceding response occurring again. Positive punishment is the addition of an adversive stimulus or event. For example, yelling at a dog or smacking would be considered a punishment only it if leads to a decrease in the behaviour.
Note – Positive punishment and negative reinforcement are also known in traditional training as ‘avoidance’ training methods.